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Nordic API Gateway Rebrands to ‘Aiia’ Ahead of Full European Expansion

Nordic API Gateway Rebrands to ‘Aiia’ Ahead of Full European Expansion | Fintech Finance

Having built a strong initial reputation in the rapidly growing open banking space of Northern Europe, Nordic API Gateway is announcing that its fully rebranding to Aiia to reflect the company’s pan-European focus of delivering open banking ‘that simply works’.

The European roll-out and a rebrand process that started out last year is now moving into full effect for Nordic API Gateway, a fintech company that’s been on the map for more than a decade, building APIs for third-parties to access financial data and perform seamless account-to-account payments.

With the name switch, Aiia also sets the bar to further support financial innovation across new European markets with its focus on quality and in-depth coverage of its open banking rails.

New markets count Lithuania, Latvia, Estonia, the Netherlands, Germany, Italy, Spain, Portugal and Poland, where the company already has live customers ranging from accounting software providers and fintechs to financial institutions and payment service providers.

To deliver high-quality open banking APIs, scaling with customers is a strategy that’s been a part of the company’s DNA since day one and is set in place to ensure full market coverage of Aiia’s data and payment capabilities to a wide range of businesses.

Commenting on the full European roll-out strategy, CEO & Founder of Aiia, Rune Mai, says: “There’s no doubt it has been a hassle for many European businesses to get started with open banking. With Aiia in place, we’re now fully switching on open banking simplicity across Europe enabling access to more than 240 million Europeans through more than 2000 banks.” He says and adds: “We differentiate Aiia from others by ensuring we have solid roots in the markets we’re entering by maturing the bank integrations with actual customers and knowing all aspects of local regulations. Our drive is to be the craftsmen of open banking and we’ve been working hard to develop high-quality API’s in the markets we’re entering to give others the best tools to innovate and scale with a platform that simply works.”

New name, same ambitions

Today, Aiia is one of the well-known players when it comes to making open banking payments an actual competitor to card schemes. Set to challenge existing players like Visa and Mastercard, the open banking platform is on a mission to simplify payments through its open banking initiatives. The new name doesn’t change the company’s ambitions, however, but it better reflects its offerings, ambitions and flourish across Europe.

Commenting on the new name, look and feel, Isak Nuur, Chief Experience Officer at Aiia says: “As our focus has moved far beyond supporting the Nordics and will continue to do so. Us changing our name and brand to Aiia catches up to what we come from as a company and where we’re heading with account-to-account payment solutions in the future. Aiia is all about switching on simplicity in open banking through a product fleet that empowers all aspects of open banking. With the full roll-out of Aiia, we’ll continue to expand our fleet with even more types of payments ranging from recurring payments to our recently launched bulk payments, storage-options and consent management tools for end-users alongside further enrichment of data.”

Today, Aiia (formerly Nordic API Gateway) switches its brand fully and will keep delivering its services with connectivity to millions of European consumers and businesses already servicing companies like Danske Bank, DNB, OP Financial Group, Svea Payments, Pleo, Lunar, Santander Consumer Bank and more under their new name.

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