Laybuy Launch “Tap to Pay” Digital Buy Now Pay Later Card in the UK
Laybuy, the leading responsible Buy Now Pay Later (BNPL) provider, today launches its unique and innovative digital BNPL card in the UK, allowing customers to purchase goods and services in-store using Laybuy with a simple tap of their digital card on their smartphone.
Until now, the recent growth in BNPL has focused on using BNPL as a payment option in online checkout. However, todays launch means customers will be able to benefit from Laybuy’s pay-in-six instalments in-store.
Customers simply need to load the card into their smartphones wallet through the Laybuy App. They can then use it to buy goods and services with Laybuy in the same way they would if they were making a contactless payment using a physical card, or another payment card on their smartphone
Customers retain all the benefits of using Laybuy, including paying no interest and spreading payments in six weekly instalments. Initially, this will be available to merchants that have a relationship with Laybuy, but the plan will be to allow customers to use it at all leading retail brands in the near future.
Gary Rohloff, Managing Director and Co-founder, Laybuy “BNPL is becoming incredibly popular in the UK, so were delighted to launch Tap to Pay. People love using BNPL because its simple to use, charges no interest and allows people to pay in six manageable instalments.
The vast majority of our customers dont like using credit cards and have been asking us how they can get the benefits of Laybuy, but on the High Street. In fact, 86% percent of our customers looking to return to stores have explicitly requested the option of using Laybuy in-store, too. Today, we’re making that a reality’.
Technology and innovation is constantly changing the way consumers interact with each other and businesses. When we first started talking about Laybuy we identified two problems we were trying to solve. The first is a problem common to all consumers. People want their products now but may not be able to pay for it in full today or may simply wish to spread the cost over time. The second is a problem common to all merchants. How can I improve what I offer my customers? Laybuy is an innovative, fully integrated payment platform designed with simplicity at its core. We pride ourselves on transparency to everyone we assist. Laybuy’s mission is to revolutionize the way we spend across all sectors of the market and provide a solution that is tailored to you or your business needs.