FINJA, founded by veterans of the tech and banking industry, is a new entity in the payments space of Pakistan. The top management of the company has over 40 man years of deep experience of delivering pioneering digital banking projects in Pakistan and other emerging markets. We’re technology evangelists who want to make a difference. We build products that enable businesses to realize efficiency through the use of technology, unlocking the value of a free and frictionless payment platform. FINJA operates with the mission to free digital transactions. Free transactions will encourage individuals to save, invest and buy protection digitally through the use of mobile phones. This will lead towards lower reliance on cash and paper based transactions which as a consequence will help in transforming Pakistan’s economy. Our values shape our behavior and encourage us to do better. At Finja, our goal is not to just achieve commercial victory but also to add value for our society. We strive in creating an unbeaten symbiosis between sustainability and advancement.